Transcending Fashion Sustainably

Nazia grew up in India. Fashion wasn’t a luxury for few, it was a unique and personalized way to express oneself. Different regions of India displayed their own identities through textile art. Where in the northern city of Lucknow you would find chikankari – a luxuriously intricate hand-embroidery technique; in Rajasthan, you’d find mirror-work embroidery and beautiful bandhani (tie dye) in abundance. This formative experience is the basis for Transcend. Nazia channels her own melting-pot experience of carrying forward her Indian roots into her now-American life, by melding it into her brand and collection. She does this expertly by respecting tradition and transforming it to fit a modern woman’s needs. From pockets in every dress to classic silhouettes that don’t require any fuss, Transcend aims to solve the age old dilemma of “having nothing to wear” by offering pieces that women will want to wear again and again. This is why, each piece is designed thoughtfully and tells the story of the art and the artisan behind it.

Transcend has been a dream for Nazia since her teenage years. Ever since she lost the ability to create her clothes from scratch, to envision and then execute her own fashion ideas, she has wanted to recreate that experience for herself and for all Transcend women.

In college, Nazia focused on a business degree in order to one day realize her dreams of launching her own business. Nazia relies on her experience working at multiple fortune 500 companies for the last 15 years, to structure her business practices that cultivate an environment of creativity, inclusivity and empowerment for both the customers and creators in Transcend’s supply chain.